HerWay: A Dating Site Where Women Take the Lead
There’s a new online dating site called HerWay, and the premise is unique: only women do the pursuing. Men can create profiles but they cannot search, so a female user’s privacy is protected until she reaches out to initiate contact.
HerWay believes that when a woman makes the first move, a face-to-face connection is more likely, as women know what they want in a man. Also, she feels more empowered because she is not being bombarded with emails and feeling obligated to respond to men to tell them why she’s not interested.
From the perspective of evolutionary biology, this approach to online dating does make sense – to an extent. After all, it is the female who must be selective, because she is the one who must bear and raise offspring, so she is looking for a mate with the best possible genes. Yet instead of appraising the men who approach her, on HerWay she looks for those traits that she finds most attractive.
It’s not all that different than looking for a sperm donor: Ivy League education, over six feet tall, earns six figures. But unlike at a clinic, she has to take the risk that the guy doesn’t reciprocate the attraction.
I would think that all the usual issues about appearing appealing on an online dating site will still apply for the woman (having the right photo, etc.) but she’s just saving herself a lot of time and headache by having to weed through hundreds of messages and winks.
This site has the potential to bring up some interesting questions when the gender roles are reversed:
- How does a woman go about expressing her interest?
- How does a man let a woman know that he’s not all that interested?
- Given the self-selection process, is this site going to attract assertive women and passive/receptive men?
Comment below: What do you think of this approach to online dating?